CranMaroon
Minimal Lifestyle Campaign
Project Overview
CranMaroon is a boutique lifestyle brand focused on minimal design language, including clothing pieces and curated table setup products. Their brand identity is rooted in clean wooden aesthetics, neutral palettes, and quiet elegance.
Our goal was to create a visual campaign that reflects this minimal lifestyle positioning while maintaining a premium, editorial feel
"Instead of fast-paced commercial styling, we developed a slower, design-led approach focusing on material, form, and environment."
Cinematic Execution
Soft Lighting
Natural light with balanced contrast to maintain the brand’s warmth.
Tactile Framing
Close-ups highlighting textures in fabric, wood, and organic surfaces.
Negative Space
Clean compositions that allow the product to breathe within the frame.
Atmospheric Sound
Slow, jazz-inspired rhythms to reinforce a premium, calm mood.
Deliverables
Outcome
The final campaign positions CranMaroon as a refined lifestyle brand, presenting their products through a visually
cohesive, minimal, and premium storytelling format.
Camp Sunnies
Project Overview
Camp Sunnies is an eyewear brand focused on sunglasses designed for outdoor, everyday lifestyle use from casual picnics to nature-driven travel and leisure.
The objective was to create a set of visuals that matched the brand’s bright, sunny identity while maintaining a clean and commercially usable aesthetic
Cinematic Execution
Creative Direction
The campaign combined two creative lanes:
- Nature-inspired lifestyle imagery aligned with the brand’s outdoor positioning
- Playful surreal concepts to create memorable, scroll-stopping visuals
Examples included imaginative setups such as:
- A deer wearing sunglasses
- Oversized product scale environments (glasses framed against mountain landscapes)
These concepts were designed to remain on-brand while adding a distinctive creative edge.
Brand Constraints & Consistency
Since Camp Sunnies is an established brand, the creative execution needed to stay minimal and structured rather than overly experimental.
We ensured all visuals remained:
- Simple, product-forward, and usable for marketing
- Consistent with the brand’s sunny, approachable tone
- Aligned with real-world outdoor eyewear use cases
AI Production & Technical Execution
A major deliverable for Camp Sunnies was replicating the feel of a professional product photoshoot through AI-generated production.
This allowed the brand to achieve:
- High-end campaign-ready imagery
- Controlled lighting and product accuracy
- Significant cost savings compared to traditional shoots
We focused on maintaining:
- Realistic lens reflections and frame detail
- Outdoor lighting consistency
- Clean commercial compositions suitable for ecommerce and social media
Deliverables
Outcome
The final visual campaign provided Camp Sunnies with a cost-effective, scalable alternative to expensive photoshoots while delivering brand-consistent, high-quality creative assets optimized for modern digital marketing.
Lazy Luggage
Project Overview
Lazy Luggage is a menswear brand specializing in tailor-made pants designed to fit a wide range of male body types. Their core value proposition is customization delivering a clean, precise fit regardless of height, build, or proportions.
The objective of this campaign was to visually communicate inclusivity in fit while maintaining a minimal, premium brand presentation.
"Instead of fast-paced commercial styling, we developed a slower, design-led approach focusing on material, form, and environment."
Creative Direction
The concept was built around a simple narrative structure:
Measurement → Customization → Transformation
We created a controlled studio environment where multiple male body types enter the frame one by one, including:
- Heavier builds
- Tall frames
- Muscular/powerlifter proportions
- Shorter body types
- Varied leg and waist structures
This allowed the campaign to directly showcase the brand’s ability to tailor pants for every physique.
Visual & Technical Execution
To keep the focus entirely on the product promise, the film was staged in a clean white studio setup with minimal distractions.
Key execution elements included:
- Consistent lighting and neutral background for clarity
- Sequential character introduction to emphasize range
- Tailor interaction shots to reinforce craftsmanship
- Final reveal showing each individual wearing a polished, well-fitted outfit
The transformation moment was designed to feel structured, commercial, and product-driven rather than overly
stylized.
Product Communication Strategy
The pants were positioned as the solution to a universal menswear problem: inconsistent sizing across body types. By showing multiple physiques receiving the same level of fit quality, the campaign reinforced Lazy Luggage’s message:
Custom fit is not exclusive — it’s standard.
Outcome
The final film clearly communicates Lazy Luggage’s core offering: tailor-made pants built for every man, delivering confidence, comfort, and a clean fit through personalized craftsmanship.